Spotlight On: Gina Sims

If you read our blog regularly, you know we love to put the spotlight on movers and shakers, especially those in creative industries. Highlighting people whose talent is immense and evident is a joy for us, but more than that we want to put the spotlight on those whose personalities are vibrant and kind, and those who work with integrity and grace. 

Today, we're highlighting just that sort of person. Designer, Gina Sims of Gina Sims Designs.

Let's get to know Gina!

Photo by Christina Wedge

Photo by Christina Wedge

How did you get your start?  

Growing up, we had a home that had beautiful custom draperies on every window. We didn't have a lot of money BUT, my mother had an impeccable eye for design, was resourceful, and learned how to sew. My grandmother, like my mother, took tremendous pride in her home and saved her meager means to buy the highest quality she could afford. Our home wasn’t the biggest but it was beautiful, and it was where everyone wanted to be. This is certainly where my appreciation of interior design came from! I'm sure it's a generational thing. I look at design as a puzzle. There are reasons and tricks to why and how things work and putting those to play with the client's taste and personal story is incredibly inspiring. I love my job!

Photo by Christina Wedge

Photo by Christina Wedge

Was there 1 job or contact that set the course of your career?

I had been designing homes on the side of my daytime gig for several years before a friend, one Christina Wedge, said to start a blog. I had suffered from perfection paralysis for far too long. She told me not to worry about it being perfect or even concerned if anyone reads it. She said to just get my goodness out there! That really was the first step of anything. I hired her to take beautiful pictures and once I had something to show prospective clients, good things started happening! She's a good one, that Christina. :)

Note from Ends In Style: (PS. We did not even pressure her to say this! haha)
 
Photo by Christina Wedge

Photo by Christina Wedge

What is your favorite/most successful way to advertise?

I am a member of a business networking group in Virginia Highlands called BNI. It's been a good referral source - we call each other our sales team! As far as social media goes, I like to advertise in places that I enjoy spending my time - places where I get to see what others are up to and places where I am inspired. For me that's Instagram and Facebook. I am most successful with these avenues because it's fun and it does not seem so arduous a task. There are certainly a myriad of other places I need to be (or currently am but seriously need to work on!) but there are only so many hours in a day. Amen?

Photo by Christina Wedge

Photo by Christina Wedge

If there were 1 thing you could change about your career, what would it be?

Is there anything I'd change? I wish I'd started earlier! 

Photo by Christina Wedge

Photo by Christina Wedge

What is your favorite stress reliever? 

I have to say, I really look forward to cooking dinner at night. It comes after homework help (not a fan) and right before wrangling kids into bed (quite stressful), so a moment where I can step away from everything that went on in the day and focus on how to make this stew more delicious is somehow really wonderful to me. And sometimes we just call Papa Johns. Cause, you know, the yellow peppers and garlic butter. 

Photo by Christina Wedge

Photo by Christina Wedge

What is your favorite destination?

There is this wonderful place called Antigua, Guatemala that charmed me years ago and has since been close to my heart. It's a beautiful, Spanish-colonial town nestled beside twin volcano peaks in the central part of the country. We were there during Semana Santa (Holy Week) and the town lit up with thousands of people coming to see dozens and dozens of handcrafted "rugs" - flowers laid in amazing patterns on the cobblestone streets of the city - where centuries old hand-carved wooden "floats" were carried on the backs of citizens in a rhythmic motion, depicting the Passion of Christ. It was breathtaking. The colors! The textures! The history! The food! If you get a chance, go! And take me! Vamanos!