We are in an era of negativity in so many ways. It's so easy to get sucked into political smear ads. So easy to start with the self-loathing when we look at the magazine's covers in the grocery store check out lines with some gorgeous model or actress who just had 3 babies but also somehow has abs and you have lemon bars in your cart...for example. This didn't happen to me last night...of course not!
These are the really small negatives that come at us compared to the bigger problems in the world. Some people deal with so much more! Domestic violence, racism, bigotry, depression, political oppression, poverty, hunger, the list goes on and on and on. But we have been so encouraged by what is happening in response to all of this. POSITIVITY! And the permission to love yourself and to know that YOU ARE SO WORTH LOVING!
Did you ever think there could be a store that sells love and positivity? East Atlanta Village just welcomed the So Worth Loving to its eclectic streets and you definitely need to stop by. The name may sound familiar to you because we've gushed over them before: here and here. So yeah, we like this brand.
It's such a beautiful store and their message is really great. It's pretty simple, too. By wearing your heart almost literally on your sleeve, you're reminding everyone you pass that they're worth it. Encouraging others to consider that they matter, no matter what they're going through or how they've been treated. That's a message and a store we feel really good about supporting and hope you will, too. Plus, the t-shirts are incredibly soft!
Not only does the store carry their own brand of clothes that encourage and inspire, but they carry many other brands with a similar mission. Brands like Sseko Designs, handcrafted in Uganda. This brand inspires young women and provides them with a good income. So far, each woman who has worked here has gone on to go to college! They are such talented ladies, too. The pieces are gorgeous!
The Giving Keys, founded by Caitlyn Crosby, is a company selling unique and beautiful necklaces with a message stamped onto old keys: "we are all like these keys - unique, flawed, scarred, and sometimes discarded by others.". Repurposed and celebrating the little "flaws" make these necklaces extra special.
So Worth Loving also carries TOMS, which you are likely very familiar with. They're a 1-for-1 company that donates one pair of shoes to people in need for every one pair purchased. One of my good friends from college interned with TOMS after graduation and designed a pattern for Mother's Day shoes, so if you see those, buy them! Still so proud of her!
Korchet Kids is a non-profit and an unexpected mix of men who know how to crochet and teaching others the craft as well as giving them an opportunity to earn a decent living doing so.
Also check out Luxe Apothecary, for women, by women, Belong Magazine, which celebrates creative entrepreneurship, Conscious Magazine, which changes the tone of typical magazines from surface-level to thoughtful conversation that can actually bring about change, and Happy Socks, a colorful and fun brand that brings happiness to ankles and smiles to faces all over.
You're going to love So Worth Loving! Stop by and see them in East Atlanta Village at 535 Gresham Ave Atlanta, GA 30316. Tell them we sent you!